Sales Bootcamp – The Cisco Business Architecture Approach (SBCBAA) – Outline

Detailed Course Outline

The Cisco Business Architecture

  • Describe the function of Sales leadership, Account team, Technology specialist team, Services team and Business architect roles associated with Cisco Business Architecture
  • Describe these roles, responsibilities and activities for a business architect
  • Describe the advantages of Cisco Business Architecture approach
  • Describe the value of Cisco Business Architecture to the customer, the Business Architect and the account team
  • Describe the four skill pillars for the Cisco Business Architect

Customer Relevance

  • Describe the different phases of the customer journey
  • Describe the values of the Cisco Business Architecture methodology and the business roadmap
  • Describe the four maturity levels
  • Describe the relationship between maturity level and Business Architecture engagement

Understanding Business

  • Define and distinguish the language of Business – Priority; Solution; Outcome; Requirement; & Capability.
  • Define and distinguish key components of a business strategy – Goals; Objectives; Mission; Vision; Resources; Value; Environment; & Timeframe
  • Compare and contrast internal & external influences that impact a business model
  • Identify the nine components of the Business Model Canvas (BMC) and its value to the business architect and customer
  • Compare and contrast business value and technology value
  • Apply financial considerations for business decisions: CAPEX; OPEX; ROI; TCO; NPV; Hurdle rates; Direct and indirect financial benefits; & Consumption models and financial considerations.

Enterprise Architectures, Practices, and Standards

  • Describe the value of architectural frameworks
  • Describe the value of enterprise architecture practices & standards
  • Describe TOGAF® in the context of business architecture
  • Describe the ITIL® practice in business architecture

Credibility and Rapport

  • Compare and contrast views and viewpoints
  • Describe key management and decision making styles
  • Describe a persona
  • Describe key target audience categories and types
  • Describe characteristics of effective customer relationship management
  • Describe the key stages of the customer relationship management lifecycle

Exam Tips & Tricks Reviewed

  • Practice exam questions
  • A review of Pearson-Vue proctored exam best practices